A new national report examining cemetery tourism and public programming offers one of the first broad snapshots of how cemeteries are engaging their communities through tours, events and educational initiatives.
Released by A Grave Affair, The State of Cemetery Tourism & Programming Report analyzes responses from 72 cemetery professionals representing 28 states. The report examines current programming practices, common challenges, and opportunities for future development.
Among the report’s key findings:
- 5% of cemeteries surveyed currently offer events or public programming.
- 1% rely primarily on history-based programs and tours.
- 5% report generating no revenue from events.
- 8% are unsure how much revenue their programs generate.
- 8% expressed interest in expanding programming in the future.
The findings show that many cemeteries are already creating meaningful public experiences. However, many organizations face challenges with staffing, infrastructure, revenue strategies, and long-term planning.
The report identifies several areas of opportunity. Educational programming remains underdeveloped. Most school programs are offered at no cost. Event offerings are heavily focused on history tours, leaving opportunities for broader community engagement.
“This report demonstrates the dedication and creativity of cemetery professionals who are finding new ways to connect with their communities,” said Ashlynn Rickord Werner, founder of A Grave Affair and author of the report.
She added, “The findings also show a need for more practical tools, stronger frameworks, and sustainable approaches that help cemeteries turn good ideas into long-term programs.”
Designed for cemetery professionals, historians, preservationists, funeral service professionals, and community organizations, the report supports continued conversation about the role of cemeteries as places of history, education, and community connection.
The full report is available as a free digital download at: https://agraveaffair.rip/b/state-of-cemetery-tourism-report.
About A Grave Affair
A Grave Affair is an initiative focused on cemetery tourism, storytelling, education, and community engagement. Through consulting, research, and educational resources, A Grave Affair helps cemeteries develop thoughtful and sustainable approaches to programming and public outreach.
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